With Christmas fast approaching and people preparing for their shopping, why not take advantage of this opportunity? Buyers are pretty picky and meticulous, especially with the Christmas rush coming. How can you take advantage of this chance? Here are some tips to boost your online presence this Christmas season:
1. Make a plan
You must be think, “Well, of course!” But it always a good thing to be extra prepared. Think of the different promos and discounts you can offer. But don’t be just focused on getting sales, it’s also important to plan in establishing a relationship and building loyalty with your customers. Plan on how you can interact with them, what can you do to provide a personalized customer experience?
2. Utilize Social Media
Social media has now become an online platform for businesses. Create Christmas-themed content in your business’ social media accounts. You can also post graphics of Christmas promos and pictures of your product. And as mentioned before, it is the great way to reach out and communicate with your customers. For this Christmas season, you can ask them to share Christmas stories and experiences to create a customer bond.
3. Email Campaigns
According to Neil Patel, email is still the most effective to “reach and woo customers.” In fact, email marketing is three times more effective than social media. Send out email newsletters to your customer base. Produce a holiday message that highlights your business’ special offers that customers would not want to miss.
4. Go Mobile
Keep in mind that shoppers are always on the go, particularly for the Christmas shopping rush. Make your website mobile-friendly. This is a must since shopping online is now becoming more frequent among consumers. Set up an online shop and make sure that your content is short, easily scanned and straight to the point.
5. Register in Google My Business
Google My Business is Google’s business directory. Your business information (address, contact information, and operating hours) can be seen by those who search for businesses. In fact, this tool dominates search results involving local businesses. Your business can be found immediately by people who are shopping at the last minute.